RockitAds — Paid Ads Management Platform

— credits

Total Spend

$24,831

↑ 12.4% vs last period

Impressions

4.2M

↑ 8.7%

Conversions

1,847

↑ 23.1%

Avg. ROAS

3.8×

↓ 2.1%

✦

Launch Campaign

AI-guided setup

🎨

Generate Creatives

From website or brief

👥

Build Audience

ICP targeting

⚙

Set Automation

Bid & budget rules

Performance Overview

Spend vs Conversions — last 14 days

Spend

Conv.

ROAS

Spend

Conversions

Active Campaigns

Search — SaaS Q1

$8,200 / $12,000 budget

Active

Lead Gen — Retarget

$4,100 / $5,000 budget

Active

B2B — Enterprise Pros

Disconnected

Paused

AI Recommendations

⚠

Budget pacing issue

Google Search will exhaust budget 6 days early at current rate.

Fix →

↑

Top performing ad set

Meta retargeting ROAS hit 5.2× — recommend scaling by 30%.

Scale →

Campaign	Platform	Status	Spend	Impressions	CTR	Conv.	ROAS
SaaS – Google Search Q1	Google	Active	$8,204	1.2M	3.8%	612	4.1×
Meta Lead Gen – Retarget	Meta	Active	$4,119	890K	2.1%	408	5.2×
Google Display – Brand	Google	Learning	$2,780	640K	0.9%	88	2.3×
LinkedIn B2B Enterprise	LinkedIn	Paused	$6,200	310K	0.6%	47	1.8×
Meta – Lookalike Prospecting	Meta	Active	$3,528	980K	1.7%	213	3.6×
Google PMax – Summer	Google	Draft	—	—	—	—	—

All Segments

ICP Audiences

Pixel Segments

Uploaded Lists

Lookalikes

Audience Builder

Define your ideal customer profile

Segment Name

Job Titles

VP Marketing × CMO × Growth Lead ×

Seniority

Director × VP × C-Suite ×

Departments

Marketing × Revenue Ops ×

Industry

SaaS × FinTech × B2B Tech ×

Company Size (Employees)

Annual Revenue

Geography

United States × United Kingdom × India ×

Age Range

1825–2865+

Additional Methods

Pixel segment (website visitors)

Upload CRM / CSV list

Create lookalike audience

Estimated Reach

2.4M – 3.1M

across Google, Meta & LinkedIn

Active Recommendations

⚠

Budget pacing — Google Search

Spending $540/day vs $480 target. Will exhaust $12k budget by Mar 28 — 6 days early. Recommend reducing daily cap to $430 or increasing total budget.

📈

Scale Meta retargeting — ROAS 5.2×

Top-performing ad set is CPA-efficient. Scaling budget by 30% ($1,230/mo more) projected to add 126 conversions/month at current efficiency.

🧪

A/B test headline variants

Headline #3 ("Ship in 14 days") has 41% higher CTR than Headline #1. Recommend pausing Headline #1 and testing a new variant.

🎯

Audience overlap detected — 34%

Meta Lookalike and Retargeting audiences overlap by 34%. This causes frequency fatigue and inflated CPMs. Recommend exclusion rules.

🕐

Dayparting opportunity

76% of conversions happen between 9am–1pm and 3pm–6pm on weekdays. Reducing bids outside these windows could improve efficiency by est. 18%.

Campaign Health Score

out of 100 — Good

Budget Efficiency62%

Creative Quality88%

Audience Targeting81%

Conversion Tracking55%

✦ Ask AI Analyst

Hey! I've analyzed your 6 active campaigns. Your Meta retargeting is crushing it at 5.2× ROAS. Want me to suggest a scaling strategy?

Active Automation Rules

Rule Name	Trigger	Action	Status
Auto-pause low ROAS	ROAS < 1.5× for 3 days	Pause ad set	On
Scale high performers	ROAS > 4× + 50 conv.	Increase budget 20%	On
Budget cap alert	Spend ≥ 85% of budget	Send Slack alert	On
Bid boost — peak hours	9am–12pm weekdays	Increase bids +25%	Off
Weekly report email	Every Monday 8am	Email summary report	On
Frequency cap guard	Freq > 4.0 in 7 days	Reduce daily imp. cap	On

✦ New Automation Rule

Rule Name

Apply To

If (Trigger)

For Duration

Then (Action)

Frequency

Ad Platforms

Google Ads

Account: MCC-1234 · Budget: $12,000/mo

● Connected

Meta Business (Facebook & Instagram)

Ad Account: act_9876543 · Pixel: Connected

● Connected

LinkedIn Campaign Manager

Not connected — create account at linkedin.com/ad/accounts

○ Disconnected

Analytics & CRM

📊

Google Analytics 4

Property: UA-XXXXXX · Conversion import enabled

● Connected

🔥

HubSpot CRM

Sync closed-won deals as offline conversions

○ Disconnected

⚡

Slack Notifications

Post alerts and weekly reports to #paid-ads channel

○ Disconnected

Additional Ad Platforms

Quora Ads

Not connected — create account at quora.com/business

○ Disconnected

Reddit Ads

Not connected — create account at ads.reddit.com

○ Disconnected

ℹ

Platform Account Setup

RockitAds connects to your existing ad accounts. Account creation and billing are managed directly in each platform. If you don't have accounts yet:

• Google Ads: ads.google.com/signup
• Meta Business: business.facebook.com
• LinkedIn Ads: linkedin.com/ad/accounts

Once set up, paste your account IDs above to connect.

Tracking Pixels

Google Tag / Ads Conversion

3 conversion actions · 28-day window

Active

Meta Pixel

ID: 1234567890 · Events: PageView, Lead, Purchase

Active

LinkedIn Insight Tag

Not installed

Pending

Pixel Segments

All Website Visitors

Last 30 days · 18,400 users

Synced

Pricing Page Viewers

Last 14 days · 3,200 users

Synced

Cart Abandoners

Last 7 days · 890 users

Synced

Uploaded Lists

📋

Drop CSV / Excel here

Email, phone, LinkedIn URL supported

ICP_Q1_Leads.csv

4,820 matched · Uploaded Feb 12

Matched

Churned_Customers.csv

1,104 matched · Uploaded Jan 28

Matched

Lookalike Audiences

Based on your best customer profiles

High-LTV Customers 1% Active

Source: Top 200 customers · ~2.1M reach · Meta

Trial Converters 2% Building

Source: Free-to-paid conversions · Est. 4.5M reach

Total Monthly Budget

$42,000

across all platforms

Spent This Month

$24,831

59.1% of budget · On track

Projected Month Total

$38,400

$3,600 under budget

Budget Allocation by Platform

Platform	Monthly Budget	Spent	Remaining	Pacing
Google Ads	$18,000	$10,984	$7,016	72% — Slightly fast
Meta	$15,000	$7,647	$7,353	58% — On track
LinkedIn	$9,000	$6,200	$2,800	89% — Overpacing

Total Spend

$24,831

↑ 12.4%

Revenue Attributed

$94,360

↑ 18.7%

Overall ROAS

3.8×

↓ 2.1%

Cost Per Lead

$13.45

↓ 8.3% (improved)

Platform Breakdown

Platform	Spend	Impressions	Clicks	CTR	Conversions	CPA	ROAS
Google Ads	$10,984	1.8M	68,400	3.8%	812	$13.52	4.1×
Meta	$7,647	1.9M	39,800	2.1%	621	$12.31	4.8×
LinkedIn	$6,200	510K	3,060	0.6%	414	$14.98	1.8×

Visitor Funnel — Live Flow

Last 30 days · All traffic sources

Engagement-Based Segments

Auto-built from pixel behavior · Synced to all platforms

Segment	Funnel Stage	Behavior Signal	Users	In Campaign	CVR

Active Sequences

● 4 running

✦

AI Funnel Insight

Build Retargeting Sequence

Define who to target, what to show, and when — based on funnel stage

Sequence Name & Trigger

What entry condition starts this sequence?

Sequence Name

Entry Trigger

Funnel Stage

Lookback Window

Ad Sequence Steps

Sequence Preview

Platform Distribution

Google Display / YT Meta (FB + IG) LinkedIn Retarget

Exclusions

Exclude existing customers Exclude converted users Frequency cap (4/week) Stop on conversion

✓

Action completed successfully.